For marketing, advertising and content agencies
An agency does not lose margin in a day.
Marketing Agency
Alert
Account 3: hours above scope
The retainer no longer covers the current work
Draft change order
01 / 059:00
You see which accounts have already used up their hours against the contract.
Spotted by the Shadows
Hours that never reach the invoice
02 / 0512:00
Adren spots the extra and drafts the change order; you negotiate it with the client.
Waiting for your approval
Pause low-performing ads on Account 2
They spend without delivering
03 / 0515:00
It proposes adjustments within the limits you set; no budget moves without your approval.
Today's list
04 / 0517:00
Each account has its report assembled with its sources for your team to review and send.
Today's list
05 / 0518:00
It follows up on pending invoices with stepped reminders; you decide when to move to a call.
Marketing Agency
It loses it when the small request becomes a habit, when the week's hours never reach the invoice, when each account's report is rebuilt by hand every month, and when the renewal arrives and nobody has shown results. By the time you look at the retainer's margin at quarter end, it is gone.
«Just add this» happens so many times that the retainer now covers other work. The Shadows compare, read-only, the tasks and confirmed hours with the contract's deliverables.
Work done that nobody billed because it was out of scope and the client was never told. The Shadows list the hours per account that have no invoice behind them.
An analyst copies figures from several platforms into a deck, account by account, every month. The Shadows measure how many team hours go there.
The client asks how things are going and nobody has the answer at hand, or the retainer invoice is paid late. The Shadows read each account's performance and the pending balances.
What Adren does
What we usually build first for a business like yours:
AlertFeatured
It compares hours consumed against the contracted scope in real time and drafts the change order before you lose margin; the director validates it and negotiates with the client.
Alert
Account 3: hours above scope
The retainer no longer covers the current work
Draft change order
Today's list
It builds each account's report with its sources and findings, and your team reviews it before it is sent.
Today's list
Today's list
It follows up on retainer invoices with staged reminders; you decide when to escalate to a phone call.
Today's list
With your approval
It proposes campaign adjustments within the limits you set; no change or budget moves without your approval.
Waiting for your approval
Pause low-performing ads on Account 2
They spend without delivering
With your approval
It prepares drafts in the brand voice you gave it; your team edits them and nothing publishes on its own.
Waiting for your approval
Publish this week's draft on Account 1
Written in their brand voice
Ask Adren
Type the question the way you'd ask your manager. Adren answers with what it saw in your operation and what it proposes; the decision is yours.
YouWhich account is leaving me the least margin?
On some accounts, hours consumed already exceed the contracted scope. I prepare a change order per account; the director validates it before it goes out.
How it works
The Shadows read your contracts, tasks, hours and invoices, read-only; the Company Brief shows which accounts the work exceeds the scope on; then the agents act with your approval and Monthly Care measures the margin that gets protected.
Read your operation, read-only. They change nothing.
The map of your business and where the money goes.
Act with your approval. You decide what turns on.
We measure, adjust and look after it every month.
With what you already use
Shadows, read-only
Read the way you keep it today.
You approve every action.
Made to measure
What gets turned on depends on how many accounts you run, how you log hours and which platforms you use. A five-person agency with spreadsheets and a couple of retainers does not get the same setup as a multi-brand agency with its own data warehouse.
Packages
All three are made to measure. They differ by size and complexity, not by a fixed list of features.
1 business
One business · your ERP and systems included
For a small agency, we would usually start with the monthly reporter, the retainer collector and the retainer guardian.
Several locations
Several locations or more complex processes
For an agency with more accounts and staff, we add the ad spend optimizer and the content factory.
The whole operation
The complete operating system
For multi-brand agencies, the complete system: several brands in one view, a connection to your data warehouse and agents trained on your own processes.
What we measure
Measured from your own baseline. It is not a promised result.
The contract, tasks, hours, direct cost, approved third-party spend and revenue. If hours are not logged today, the Company Brief tells you how to start, because without them there is no way to talk about margin.
No. The optimizer proposes and the content agent drafts, but budgets, campaigns and publications only move with your approval. Seeing low agency margin does not move a client's ad spend by itself.
They stay. Adren reads your project tool, your spreadsheets and your invoices, and works on top. Your team keeps logging hours where it already does.
See Adren working in your business
For marketing, advertising and content agencies