For kitchens selling on apps, WhatsApp and takeaway
With delivery apps you sell more, but every order arrives with a commission, refunds are deducted without anyone asking for proof, and the week's payout almost never matches what you sold.
Takeaway & Delivery
Today's list
01 / 0510:00
Adren crosses what each app sold against what it paid and flags the differences for you to claim.
Today's list
02 / 0512:00
With orders arriving from everywhere, Adren estimates delivery time from the kitchen's real load.
Spotted by the Shadows
Refunds deducted without proof
03 / 0514:30
Each refund arrives with its order, amount and stated reason, and the dispute is drafted with the photo of the sealed bag.
I'd like to order direct, do you have a menu?
Yes, here it is. What can I send you today?
Two taco orders and a water
Done. Pay with this link and it goes to the kitchen
04 / 0519:30
Customers who already know you get a link to order direct on WhatsApp, with no commission.
Spotted by the Shadows
Platform commissions
05 / 0523:00
Sales by channel, commissions and refunds for the day are added up without matching them by hand.
Takeaway & Delivery
On top of that, the customer who orders through the app belongs to the app, not to you.
Every app order leaves a percentage out of your pocket. The Shadows read each platform's sales and payout reports and total what you pay each month.
The customer says something was missing or arrived cold and the app deducts it without asking you for proof. The Shadows list each refund with its order, amount and stated reason.
The phone rings at the peak and a time gets promised that the kitchen cannot meet. The Shadows compare the promised time with the real dispatch time.
Whoever orders through an app rarely knows your name. The Shadows count how many repeat customers you have on the apps and how many direct orders you receive.
What Adren does
What we usually build first for a business like yours:
With your approvalFeatured
Photographs the sealed bag when it is handed to the courier and prepares the dispute for each unfair refund with that evidence; you decide which ones are sent.
Waiting for your approval
Dispute refund on a sealed-bag order
Photo of the sealed bag at courier handoff
Conversation
Takes orders by WhatsApp or voice with a payment link, so customers can buy from you without a commission.
I'd like to order direct, do you have a menu?
Yes, here it is. What can I send you today?
Two taco orders and a water
Done. Pay with this link and it goes to the kitchen
With your approval
Proposes a coupon so someone who already orders through an app does it direct next time, and you authorise the offer.
Waiting for your approval
Free-delivery coupon for app customers
They've already ordered more than once via the app
Today's list
Estimates delivery time from the load the kitchen has right now instead of a fixed number.
Today's list
Today's list
Matches what each app says it sold against what it paid out and flags the differences for you to review.
Today's list
Ask Adren
Type the question the way you'd ask your manager. Adren answers with what it saw in your operation and what it proposes; the decision is yours.
YouHow much did each app pay out versus what I sold?
I matched each app's sales against its payouts and flagged the differences worth a look. You decide which ones to dispute.
How it works
The Shadows read your platform reports, POS and payouts in read-only mode, the Company Brief quantifies commissions and refunds, agents prepare disputes and offers, and you approve before anything is sent.
Read your operation, read-only. They change nothing.
The map of your business and where the money goes.
Act with your approval. You decide what turns on.
We measure, adjust and look after it every month.
With what you already use
Shadows, read-only
Read the way you keep it today.
You approve every action.
Contactless
Customers who order often deserve something back, on their own phone.
NFC passes in Apple Wallet and Google Wallet, on iOS and Android. No app to install. We set it up for your business.
Powered by Alara Technologies
Every order adds points to their wallet pass.
Your courier shows their ID on the phone at the door.
Made to measure
The Company Brief decides what comes in based on how much of your sales runs through platforms. A takeaway shop with one app and one phone does not need the same as an operation with several virtual brands running out of one kitchen.
Packages
All three are made to measure. They differ by size and complexity, not by a fixed list of features.
1 business
One business · your ERP and systems included
For a single takeaway shop we usually switch on the dispute agent, direct orders with payment and moving customers to your own channel.
Several locations
Several locations or more complex processes
For several locations we add the kitchen that promises real times and multi-site platform reconciliation.
The whole operation
The complete operating system
For larger operations: dark kitchens, virtual menus and your own routing, with agents trained on your processes.
What we measure
Measured from your own baseline. It is not a promised result.
The ones each platform already gives you: sales, refunds and payouts, downloaded or sent by email. They are read without touching anything in your account.
You do. The agent gathers the photo, the order and the argument; sending it to the platform is your call. Whether each dispute is won depends on the platform, so we measure what is actually recovered.
No. The apps remain a channel; the goal is that they are not your whole business. It connects to your POS and your reports as they are, even if today you reconcile them by hand in a spreadsheet.
See Adren working in your business
For kitchens selling on apps, WhatsApp and takeaway