For banquets, catering and event services
In catering the event is won at the quote: whoever answers quickly and clearly gets the date.
Catering
Spotted by the Shadows
Quotes that take days
01 / 059:00
Each request from WhatsApp, email or phone arrives with the event details, and a draft quote is built.
Waiting for your approval
Send contract and deposit link
Wedding for confirmed guests, three-course menu
02 / 0512:00
You review price and assumptions; once approved, the contract and the deposit link go out.
Alert
A cold quote replied
Corporate event next month
Follow-up sent (the one you approved)
03 / 0515:00
Proposals with no answer are picked up again with a message you approved.
Today's list
04 / 058:00 on event day
The shopping list and the staffing are scaled to the guest count, and you confirm.
Today's list
05 / 051:00
With leftovers photographed and real hours logged, actual cost is compared against the quote.
Catering
Afterwards the real margin rarely matches the quoted one, because food was left over, too many people were hired and overtime went unadded. And requests arrive by WhatsApp, email and phone, each handled by hand.
Requests arrive by WhatsApp, email and phone, and the proposal is slow to go out. The Shadows measure the hours between someone asking and the quote going out.
Leftovers, transport and overtime that were not in the budget. The Shadows compare, event by event, what was quoted against the purchases and hours actually spent.
People are booked in excess as a precaution. The Shadows compare paid staff with guests served at similar events.
Events held on a word and proposals nobody followed up. The Shadows list every unanswered quote and every pending deposit.
What Adren does
What we usually build first for a business like yours:
Today's listFeatured
Photographs the leftovers, compares real cost against quoted and proposes adjusting portions and the next quote; you decide what changes.
Today's list
With your approval
Collects the event details, drafts the quote with its assumptions visible and, after your approval, sends the contract and deposit link.
Waiting for your approval
Send contract and deposit link
Wedding for confirmed guests, three-course menu
Today's list
Scales the shopping list to the number of guests and leaves the order ready for your sign-off.
Today's list
Today's list
Proposes how many people are needed given the menu and service style, and you confirm who to call.
Today's list
Alert
Revives unanswered proposals with a message you approved and tells you when someone replies.
Alert
A cold quote replied
Corporate event next month
Follow-up sent (the one you approved)
Ask Adren
Type the question the way you'd ask your manager. Adren answers with what it saw in your operation and what it proposes; the decision is yours.
YouWhich quotes have gone days without a reply?
Some sent proposals never got an answer. I left the follow-up message ready in the tone you already approved and I'll tell you as soon as someone replies.
How it works
The Shadows read your requests, quotes, purchases and hours in read-only mode, the Company Brief shows where margin leaks per event, agents prepare proposals and you approve price, contract and deposit.
Read your operation, read-only. They change nothing.
The map of your business and where the money goes.
Act with your approval. You decide what turns on.
We measure, adjust and look after it every month.
With what you already use
Shadows, read-only
Read the way you keep it today.
You approve every action.
Contactless
At your events, guest entry and staff access live on the phone.
NFC passes in Apple Wallet and Google Wallet, on iOS and Android. No app to install. We set it up for your business.
Powered by Alara Technologies
Each guest walks in with a wallet pass, by NFC or QR.
Waiters and kitchen staff check in with a tap at the event.
Made to measure
A quote draft is only trustworthy if it reproduces your real costs, which is why we test it first against events you already closed. A two-person catering service working from spreadsheets does not get the same as a company with several kitchens, its own venues and recurring corporate contracts.
Packages
All three are made to measure. They differ by size and complexity, not by a fixed list of features.
1 business
One business · your ERP and systems included
For a small catering business we usually switch on the quoting agent with deposit and the cold-quote follow-up.
Several locations
Several locations or more complex processes
For an operation with many events a month we add purchasing per event, staffing and the post-event close-out.
The whole operation
The complete operating system
For several kitchens, venues and recurring corporate clients: the complete system with agents trained on your processes.
What we measure
Measured from your own baseline. It is not a promised result.
From your closed events: menus, guest counts, recipe costs and rates you already approved. We test that the draft reproduces what you charged before using it with real clients.
No. A person approves price, capacity, contract and deposit before anything goes out. The deposit is confirmed with the payment processor, not by a proof of payment sent over chat.
They are read as they are and remain yours. The system builds the drafts from them; you do not have to migrate everything before starting.
See Adren working in your business
For banquets, catering and event services