For grocery, fresh-food and food-service distributors
A food distributor lives on the route and on the order arriving on time.
Food Distribution
[voice note] Send me cases of chicken and ham tomorrow
Draft order: chicken and ham. The ham has a substitute.
The substitute is fine
The operator validates price and stock.
01 / 056:00
Overnight orders from WhatsApp, voice or email are already drafts for your operator to validate.
Today's list
02 / 059:00
While deliveries go out, Adren follows up on open quotes at the current price.
Today's list
03 / 0512:00
Collection reminders to those with overdue invoices; you decide any renegotiation.
Alert
Customer 5 broke their buying rhythm
They ordered every week without fail
Draft follow-up message
04 / 0515:00
It spots the one who broke their buying rhythm and prepares the message for your approval.
Waiting for your approval
Flash offer on cheeses near expiry
Customers who buy them weekly
05 / 0517:00
It matches lots with the customers who buy that product and proposes an offer before it is thrown away.
Food Distribution
Orders come in by WhatsApp, voice note, email and PDF, someone retypes them and the driver leaves with whatever was understood. Money leaks in the order captured wrong, in the invoice nobody chases because collecting competes with delivering, in the customer who stopped ordering without a word and in product that expires in the warehouse.
They arrive by WhatsApp, voice or PDF and get retyped with product or quantity errors. The Shadows read the messages and the captured orders, read-only, to see how many were corrected afterwards.
Balances pile up because collecting competes with delivering. The Shadows cross your invoices and payment complements to see what is truly overdue and since when.
A customer who ordered every week has now skipped three and nobody noticed. The Shadows compare each customer's rhythm against their own history.
Lots approach their date without being offered to the people who buy them, and product comes back. The Shadows cross lots, dates and returns.
What Adren does
What we usually build first for a business like yours:
With your approvalFeatured
It crosses lots about to expire with the customers who buy that product and proposes a flash offer before it is thrown away; you authorize the discount and recipients, and the cold chain stays under your operation.
Waiting for your approval
Flash offer on cheeses near expiry
Customers who buy them weekly
Conversation
It turns orders arriving by WhatsApp, voice or email into structured drafts for your system; the operator validates price, stock and substitutions before confirming.
[voice note] Send me cases of chicken and ham tomorrow
Draft order: chicken and ham. The ham has a substitute.
The substitute is fine
The operator validates price and stock.
Today's list
It reminds customers of overdue invoices, records their payment promise and follows it; you decide any renegotiation or supply block.
Today's list
Alert
It detects the customer who broke their rhythm and prepares a follow-up message for your approval.
Alert
Customer 5 broke their buying rhythm
They ordered every week without fail
Draft follow-up message
Today's list
It follows up on each open quote with the current price, until there is an answer.
Today's list
Ask Adren
Type the question the way you'd ask your manager. Adren answers with what it saw in your operation and what it proposes; the decision is yours.
YouWhich lots do I need to move before they expire?
Some lots have little shelf life left, and some customers usually buy exactly that product. I suggest a flash offer for them; you authorize discount and recipients.
How it works
The Shadows read your orders, invoices, CFDI and conversations, read-only; the Company Brief quantifies the overdue balance, the open quotes and the customers who cooled off; then the agents act with your approval and Monthly Care measures what was recovered, with a baseline, a mechanism and evidence for every peso.
Read your operation, read-only. They change nothing.
The map of your business and where the money goes.
Act with your approval. You decide what turns on.
We measure, adjust and look after it every month.
With what you already use
Shadows, read-only
Read the way you keep it today.
You approve every action.
Made to measure
What gets turned on depends on how orders reach you, which system you use and how many warehouses you have. A distributor with two trucks and a spreadsheet does not get the same setup as one with several warehouses, expiring lots and per-customer price lists.
Packages
All three are made to measure. They differ by size and complexity, not by a fixed list of features.
1 business
One business · your ERP and systems included
For a distributor with one warehouse, we would usually start with order capture, the courteous collector and the quote chaser.
Several locations
Several locations or more complex processes
For several warehouses, we add the reorder watcher and spoilage-to-sale with a multi-warehouse view.
The whole operation
The complete operating system
For large distributors, the complete system: product-level forecasting and purchasing and credit agents trained on your own processes.
What we measure
Measured from your own baseline. It is not a promised result.
Every peso reported carries its baseline, its mechanism and its evidence in invoices or payments. Anything that does not meet that is called an estimate and labeled as one. Also, collecting an invoice sooner is not new money, and the report tells the two apart.
You or your manager. The agent drafts, asks for clarification when an order is ambiguous and records payment promises, but discounts, renegotiations, supply blocks and any new credit need your approval.
They stay. Adren reads your sales system or your spreadsheets and leaves orders as drafts that your operator reviews before they enter the system. You migrate nothing to start.
See Adren working in your business
For grocery, fresh-food and food-service distributors