For real estate agencies and agents, sales and rentals
In a real estate agency, someone who writes through a portal and gets no answer within minutes is already talking to another agent.
Real Estate Agency
Spotted by the Shadows
Portal leads left unanswered
01 / 058:00
Leads from portals and WhatsApp already have a first reply and proposed viewing times.
I saw the apartment on the portal, still available?
Yes, still available. Want to see it this week?
Yes, Thursday afternoon
I suggest 5 pm. The agent confirms the visit.
02 / 0511:00
It re-confirms availability before proposing a viewing; the agent approves commitments and price.
Waiting for your approval
Follow-up message to an undecided prospect
Asked for information months ago
03 / 0514:00
It prepares the follow-up message your agent approves, without writing to anyone who already closed.
Today's list
04 / 0517:00
It asks for what is missing on appraisal, mortgage and notary and tells the agent if something stalls.
Alert
North neighborhood closing: commission below agreed
The referral split does not add up
Claim the difference
05 / 0520:00
It crosses closings with commissions collected so the director can review the differences.
Real Estate Agency
Money leaks in leads nobody went back to, in buyers who cooled off months before deciding, in closings stuck at the appraisal, the mortgage or the notary, and in commissions split with a calculation nobody reviewed.
Someone asked about a house on a Saturday night and the reply came on Monday. The Shadows read your inquiries, read-only, and measure how long the first reply took and how many had no next step.
Whoever did not buy this month was going to buy in six, but nobody wrote to them again. The Shadows list the leads that cooled off and when the last contact was.
A deal waits on an appraisal, a mortgage document or a notary appointment and nobody pushes it. The Shadows record at which step each closing stalls and for how long.
A commission is split with a calculation nobody reviewed, or an exclusive expired without renewal. The Shadows cross closings with commission agreements and payments.
What Adren does
What we usually build first for a business like yours:
AlertFeatured
It crosses your closings with the commissions collected, the splits and the referrals, and flags differences to claim; the agency director validates each one before anyone acts.
Alert
North neighborhood closing: commission below agreed
The referral split does not add up
Claim the difference
Conversation
It replies in seconds to anyone asking about a property, checks viewing availability and proposes a time; the agent approves commitments and price.
I saw the apartment on the portal, still available?
Yes, still available. Want to see it this week?
Yes, Thursday afternoon
I suggest 5 pm. The agent confirms the visit.
With your approval
It keeps in touch with anyone who has not decided yet, with follow-up messages your agent approves, without contacting deals that have already closed.
Waiting for your approval
Follow-up message to an undecided prospect
Asked for information months ago
Alert
It matches what each buyer is looking for against the current listings and prepares the alert for the agent.
Alert
New house matches a buyer
Same area and budget they are after
Notify the agent
Today's list
It follows up on appraisal, mortgage and notary, asks each party for what is missing and alerts the agent when something stalls.
Today's list
Ask Adren
Type the question the way you'd ask your manager. Adren answers with what it saw in your operation and what it proposes; the decision is yours.
YouWhich closings still owe me a commission?
On some closings the commission collected does not match what was agreed or the split between agents. I put the list of differences together for the director to claim.
How it works
The Shadows read your CRM, portals, conversations and closings, read-only; the Company Brief shows how many inquiries cooled off and where closings get stuck; then the agents act with the agent's approval and Monthly Care measures the results.
Read your operation, read-only. They change nothing.
The map of your business and where the money goes.
Act with your approval. You decide what turns on.
We measure, adjust and look after it every month.
With what you already use
Shadows, read-only
Read the way you keep it today.
You approve every action.
Made to measure
What gets turned on depends on how many agents you have, which CRM or portal you use and how you split commissions. A four-agent agency running on a spreadsheet does not get the same setup as a franchise with several offices, split rules and exclusives by area.
Packages
All three are made to measure. They differ by size and complexity, not by a fixed list of features.
1 business
One business · your ERP and systems included
For a small agency, we would usually start with the WhatsApp inquiry assistant and the 12-month nurturer.
Several locations
Several locations or more complex processes
For several agents and offices, we add the property matchmaker, the closing coordinator and the commission auditor.
The whole operation
The complete operating system
For multi-office franchises, the complete system: commission rules per office, a consolidated view and agents trained on your own processes.
What we measure
Measured from your own baseline. It is not a promised result.
They read the status in your CRM, which stays the source of truth, and check availability again before proposing a viewing. They avoid writing to deals that have already closed and respect whether the customer gave permission to be contacted.
The real estate agent. The Adren agent prepares the reply and the viewing options, but commitments, price and changes are approved by a person. It also does not assess creditworthiness or choose tenants on its own.
They stay. Adren reads your CRM, what comes in from the portals and your spreadsheets, and works on top. Your agents keep using the tool they already know.
See Adren working in your business
For real estate agencies and agents, sales and rentals